The Perfect Video Setup for Realtors on A Budget

SUMMARY Video is the most powerful (and still under-valued) marketing asset in your business. Here are the three key items you need to get started this week: 1. Your smartphone's video camera (which you already have!). 2. A tripod with bluetooth remote and phone holder: 3.…

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Why Glengary Ross is the Worst Sales Training Ever for Realtors

SUMMARY Glengarry Glen Ross is the worst sales training ever for Realtors because: 1. It portrays real estate sales as self-centered, not client-centered. 2. It's high pressure which causes high resistance. 3. It implies you have to to be a jerk to be successful. Here is the YesMasters approach…

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Should I Hold Open Houses for FSBOs?

SUMMARY Why would you? Two most common answers: "So they see how hard I'm working...and eventually list with me." and "To get buyers." Why you should not do open houses for buyers: 1. It tells them you don't have anything else to you're willing to work for free. Which is perfect when you…

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Stop Closing and Start Leading

SUMMARY Reason you get resistance from clients…is because you’re “CLOSING” on them. “ABC” (Always Be Closing) to me always implied “ALWAY BE PUSHY.” "Closing" connotes using high pressure tactics to get the decision. People hate to be pressure from the outside. LEADING is the art of inspiring or…

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Why Most New Realtors Fail

SUMMARY 1. Not willing to work hard enough. From webinar comment: "This sounds more and more difficult than I thought and more work than expected!" 2. Not willing to face fear. Greatest fear is the fear of the unknown. So they give up way to easily. 3. Lack of effective guidance. Try to figure it…

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