In a few past posts on this blog, I’ve talked about how powerful social media websites can be in helping you to grow your real estate business. And while it’s true that these platforms can help you to build your personal circle and connect with others in your industry, they also represent a powerful way to identify new seller and buyer leads.
If you’re struggling to come up with new prospects using more traditional methods, don’t be afraid to give social media websites a try!
One of the easiest ways to find seller or buyer leads on social media websites is to simply go looking for them in the first place!
To do this, head over to Twitter and use the search feature to filter out recent tweets that include keyword variations based around real estate phrases and your listing area. As an example, if you sell properties in Manhattan Beach, try searching Twitter for any tweets that contain the phrase, “moving to Manhattan Beach.” For Seller leads, search for tweets that contain the phrase, “sell my house.”
Repeat these searches using as many keyword combinations as you can think of, and then make it a point to send direct messages to the usernames associated with any results that appear in order to offer your services or recommend a particular listing in the area.
Of course, there’s no doubt that searching Twitter for location-specific queries – and then following up individually with every result that appears – takes time. If you’re looking for a faster and easier way to find buyer leads using social media websites, consider a more direct approach.
Instead of drafting status updates on every new property you list for publication on your existing social profiles, try creating an entirely new set of profiles that are dedicated to showcasing new listings in your area. Doing so will prevent listing updates from cluttering up your main social feeds, as well as creating a resource that viewers are more likely to pass on to others in their lives that are in the home buying process.
Just don’t treat these social profiles as yet another item on your never-ending “to-do” list. Make them splash and fun, and shoot them full of as many great pictures and videos as you can. Try to create the “go to” resource for home buyers and sellers in your area and the leads will come to you!
Similarly, instead of hunting down individual prospects one-by-one using social media websites, experiment with blog posts that focus on listing trends or groups of listings in your area.
Here’s the thing about social media websites… While real estate agents view them as lead opportunities to be mined, most social users see them as harmless ways to spend their downtime connecting with friends. As such, they’re rarely in the mood to be “sold” – which means that every realtor risks coming off as too pushy when using these social platforms for personal gains.
Instead, a better way to solicit buyer leads via social media websites is to create resources that appear to be informative in nature – rather than self-promotional. While a follower may be reluctant to share the lead generation form on your personal website with the would-be home buyers in his life, he might think nothing of passing on an article describing listing trends in the buyer’s search area.
As a result, publishing blog articles with titles like, “Have You Seen These Hot Manhattan Beach Listings?” and then sharing them on your own social profiles can be a great way to generate leads without tarnishing your reputation in the process. Remember, the goal of good social media participation is to make the conversation all about the client. The more value you can offer potential leads in these casual forums, the more likely they are to turn to you for their home selling and buying needs!
And remember to maintain tight control on how much time you are spending on any technology/social media marketing. At the end of the day, this is a “talk to people” business. Make sure you’re engaging in quality conversations that are resulting in real transactions.