Kevin Ward's Ultimate Objection Mastery

“The Ultimate Video Training Program that Delivers Game-changing Results for Getting More Appointments and More Listings!  GUARANTEED!”

Just went gunning for my first listing in the OC....and got it! I literally had your listing appointment script in front of me - and the objection handlers. They grilled on commission. But I used your script word for word.   I helped them to see the value. I stood confident, firm, and non-adversarial. Thanks for all you're doing!  You've had a huge impact on my business and on my life.

Pablo Cela, Epic Properties Group, Newport Beach, CA

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  • 10 Killer Objection Handlers for the Toughest Objections
  • In-Depth explanations of the strategy and psychology behind the script
  • “White-hot” Tips for more effective results in less time
  • Ten “deep-dive” training videos to guide you in mastering your delivery of each objection-handler.
  • And most important…MORE RESULTS! That’s what you will get from this powerful training program!
Get Instant Access NOW


…So today I followed the system to the T with the Seller Sheets, and scripts right in front of me… Sellers over and over again thanked me for calling THEM! Its like I was the first Real Estate agent to make a seriously professional impression! Every single one asked me to keep calling!  I feel like a true Professional, who has a system and a plan! and like this is truly going to be the best freaking year EVER! YAY! Thanks Kevin Ward

Sarah d’Avignon, Keller Williams Realty, Portland, OR

From  Kevin


Dear Fellow REALTOR,

Have you ever hung up the phone or walked out of a listing presentation, knowing that if you had just know the right thing to say, you would have walked away from that appointment with listing.  We both know the answer, don’t we?

Believe me, I can relate.  I cannot tell you how many times I’ve lost the appointment or worse…missed getting the listing because I got whacked in the head with an objection that knocked me out cold.  Frankly, I have lost so many listings because of not handling their objections well, I’m almost embarrassed to admit it to you.

See if this sounds like you.  I had notebooks of scripts…and pages and pages of objection-handlers.  They just all seemed so “in your face” or “canned” or flat-out B.S.  Some of them sounded so cheesy…or even manipulative!  The main thing was that it felt like it was always ME VERSUS THE SELLER…almost like a battle of wits and words…and I hated that feeling.  So what did I actually do?  I just winged it!  And usually either gave in…or simply failed to get to “Yes” at all!  Can you relate?

Fortunately for me (and now you), I finally developed answers to some of the toughest objections that actually make sense from both the Seller’s perspective and from the Agent’s perspective too!  YEA!!!

Because of what my lack of good answers was costing me ($$$THOUSANDS AND THOUSANDS$$$ in lost commissions), I poured my heart and soul into learning everything I could about overcoming objections.  I ate, slept, and drank scripts and dialogues ad nauseum.  I have invested tens of thousands of dollars in one on one coaching, attending seminars and workshops, reading dozens of books, practicing scripts and role-playing for thousands of hours to learn how to master what to say to Sellers to get them to say “YES” to me.  And as a result of being immersed in it for the last 15+ years, I have become a master of WHAT TO SAY and HOW TO SAY IT…and I have coached thousands of agents to get more appointments and more listings using these (and other) “objection-handlers.”

Here is a SAMPLE from one of the Advance Training Videos dealing with a common objection>>

How my "Ultimate Objection Mastery" Video Training Program Will Boost Your Business … IMMEDIATELY

Over the last few years, many of my friends and agents I’ve coached or who have watched my videos have constantly hassled, encouraged, and cajoled me to create a definitive program for OVERCOMING OBJECTIONS, so I finally gave in, and I’m now ready to share my most powerful scripts and strategies with you.

Inside, you’ll discover the very best, most up-to-date tips and strategies about Handling Sellers’ Toughest Questions, and you’ll be glad to know there’s no fluff or filler or B.S.  It is packed with powerful answers and practical instructions you can use instantly.  And I’m not just giving you dry scripts.  I’ve included play by play explanations of WHY these answers instructions on HOW to master them.

A few people that have already seen and used the training in this program told me that the information in this program is worth thousands…or even tens of thousands of dollars for anyone who will learn and actually use the simple ANSWERS found in this book.

If you’re looking for REAL ANSWERS THAT WORK, directly “from the trenches,” written by someone with years of experience listing and selling hundreds and hundreds of houses, I can help you!

This Training Program will literally transform the way you look at handling objections.

Thanks to Kevin and his training, I have sold and closed 5 transactions, have another listing in escrow, and have 2 remaining active listings all in only 3 months!  I am brand new to the business and I feel like I am miles ahead of my competition!


Bryan Casella, Century 21, Hacienda Heights, CA

Here’s a sample of what’s inside the Advanced Video Training Program:

  • 9 Keys to More Powerful Conversations
  • The “Secret” Perspective that Gets Sellers on Your Side Every Time.
  • How to Get Sellers Saying “YES” to you over and over.
  • How to Handle a “No-Show” when one spouse is conveniently not there for the listing appointment.
  • How to Never Waste Another Dime on Useless Print Advertising!
  • The “HOT POTATO TECHNIQUE” that will put you back in control of any conversation with a seller!
  • How to Vaporize the dreaded "Commission" Objection effortlessly.

“Why This Guide Works for Agents  Like You and Me”

If you’ve read this far, you’re probably asking yourself if my Training Program will work for you, right?  Here’s the thing: I will promise you that all of the SECRETS I reveal in this very special guide WILL work for you.

And…if for any reason you’re not completely satisfied with the results let me know and I’ll give you your money back. :-)

One of my coaching members recently told me, “I have struggled with most of these objections for years because I never could figure out answers that made sense to me and for the Sellers until I started using your “10 Hottest Objection-Handlers."  It was just what I needed!”

As you can see, I have unique experience in this field, which I’m sharing now with other agents for the first time.

Your investment to get this entire Advanced Video Training Program is just $997.00.  And honestly I've considered charging even more...number one, because I don't want these scripts in everybody's hands, and number two, the greater the investment...the more likely you are to actually study this program and master the scripts and get better results. point is...if you're not into MASTERY...and you're not willing to put in the effort to internalize the power of this content...this program will not help you.  BUT...if you master the strategies and scripts contained in this program, it will be worth tens of thousands of dollars to you and more!  That is my GUARANTEE!

PLUS…as an extra incentive…I’m including THREE ADDITIONAL BONUSES AT NO EXTRA CHARGE!!!

You were a big factor in my rise to becoming #5 out of 350 agents in my market place in just 3.5 years.  I used to spend hours watching your listing videos and practicing your scripts.  I've since become a listing machine and the rest is history.

Adam Stark, Gordon Real Estate, Jefferson City, MO


A Practice AUDIO VERSION of the 10 Hottest OBJECTION-HANDLERS.  This is an actual audio of me personally chanting the scripts…so you can listen to me as I deliver each of the scripts.  This recorded audio will assist you in learning and internalizing the conversations, PLUS it will let you hear the tonality and pace of the way to effectively deliver the objection-handlers.  This audio alone will help you double or triple your effectiveness in your confidence and delivery….and I’m throwing it in for FREE!!!


The “Dirty Little Secret” Agents Don’t Want You to Know…that Can Cost You Tens of Thousands of Dollars!”  Have you ever lost a listing because you were honest about the price, and then another agent came in after you and took the listing overpriced?  This article will STOP sellers from making that mistake.  It is one of my most powerful (and up until now most privately-guarded) articles for you to provide to Sellers as part of a your pre-listing packet, an email, mailer, or website article.  It is in MS Word format, so it is fully editable and with my copyright permission for you to revise it and use it as you wish!  (Retail Value $19.97…included at no extra cost!)


20 Bonus KILLER Objection-Handlers including more nasty FSBO and Expired objections.  Other objections that you’ll get the answers to…include:

  • “How long have you been selling real estate?”
  • “I want a local Realtor.”
  • “We want to think it over.” (This bonus includes a video demonstrating the ultimate technique of helping them “think it over” in 2 minutes and getting the “yes” right then!)
  • PLUS many more…

So it’s decision time…

The one thing I did love about calling the expired listings and after the elevator intro..and following your script. The people actually want to speak with me. I love it.

David Pannell, Cities Real Estate Services, Fort Worth, TX

“Still Unsure About Your Decision? Read On!

I can understand why you might be cautious.  After all, we may have never met, you may not even know me.  That’s part of the reason why I offer a 100% Satisfaction Guarantee….and thrown in some awesome BONUSES!

The reason I’m so confident in the value of this program is because these objection-handlers alone have made me TENS OF THOUSANDS OF DOLLARS in getting sellers to choose me.  Now…just imagine…if only one of the objection-handlers or one of this skills you learn from this program…helps you take only one extra listing in the next 12 months…because you apply what I’m going to teach you…HELLO-O-O-O-O!  This small investment will make you $$$ thousands $$$!  What are you still reading for?!?!

I know that you’ll benefit greatly from the information, so I’ve tried to remove all of the barriers for you in advance.

Demonstrate a little trust in me and in YOURSELF and you’ll be delighted as these unbeatable objection-handlers repay you many times over with more listings and sales.  Act now...and start taking more listings today!

    “I’m so confident that you’ll be delighted with this entire program that I’ll happily give 100% of your money back if it fails to exceed your expectations with the useful, practical and easy-to-follow, step-by-step information it contains.  That’s really fair, isn’t it?”

Take action…and WIN!!!

To Your Success,

Kevin Ward