Your Unique Value Proposition – Stop Trying to Be Different

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How do you create your perfect “Unique Value Proposition” (UVP) or “Unique Selling Proposition” (USP) that will genuinely help you differentiate yourself from "the competition?”  Too many of us get caught up in trying to be be unique.  Don't try to be different just for the sake of being different.

I remember the first time an expired listing asked me what I was going to do different than all the other Realtors out there.  I had no clue how to answer, until I realized that they did not really care about me being different.  What they wanted was an agent that would deliver a better result than their previous agent.

What matters is value. What matters is results. That's the conversation you should be having both with yourself and with your prospects and clients.  Focus on value first and unique second.  The most powerful way to be unique is to be the best.  That way the value is assured and then you have all kinds of flexibility to bring your own unique angle to what you do.


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