Stop Closing and Start Leading

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Reason you get resistance from clients…is because you’re “CLOSING” on them. “ABC” (Always Be Closing) to me always implied “ALWAY BE PUSHY.”

"Closing" connotes using high pressure tactics to get the decision. People hate to be pressure from the outside.

LEADING is the art of inspiring or influencing someone to make a decision…for their reasons, not yours. Do you want to be pushy or Irresistible? Do you like it better when someone pressures you to do something or Inspires you to do something?

Leading is helping someone make a good decision that is in their best interest that leads them to feel gratitude, not regret. If you want to get better results, stop closing and start leading.


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