Can you believe that we’re already half way through 2013? It seems like it’s only been a few weeks since opened the books on the New Year, but it’s already time to take stock of what we’ve accomplished so far this year and what we have left to achieve.
So today, I want you to conduct a “half time” review that looks back on the first half of 2013 and looks forward to the rest of the year. Remember, we don’t live in the past – we learn from the past. By evaluating what you’ve accomplished so far, you’ll be able to identify opportunities to make the necessary changes and adjustments to finish out the year strong.
To do this, I want you to rate yourself on a scale of 0-10 for each of the following categories (10 being utter perfection and 0 being absolutely nothing achieved). Don’t beat yourself up over anything you see. There isn’t a “pass” or a “fail” to be assigned – your only goal should be to assess where you are right now.
Let’s get started!
How would you rate yourself in terms of your overall lead generation strategy? Is what you’re doing working, are you doing enough or are there any missing spots in your strategy? Are you doing enough to get the results you want or do you need to refocus your efforts in this area?
How clear are you on your goals and are you reviewing them every single day? Are the goals you set working for you? The question here isn’t whether or not you met your goals, but how well you focused on them throughout the first half of 2013.
To see why this distinction is important, consider a Harvard study that measured goal oriented behavior in its subjects. Of all the participants, only 3% actually wrote down their goals, but by the end of the study, those participants had a cumulative wealth that was higher than the remaining 97% of subjects combined. Make sure that any goals you’ve set for yourself so far in 2013 are working for you!
Your personal circle is your database and your sphere of influence.
It’s one of your best sources of business as a real estate professional, which is why it’s important to take stock of how well it’s currently performing for you. How well are you creating top of mind awareness with your personal circle? How effectively are you positioning yourself with the people you know and have done business with?
How well have you differentiated yourself in your market?
Do you look like every other realtor who’s working in your area? What have you done to stand out and create a clear value proposition that sets you apart from other agents? If your prospects can’t clearly articulate this difference, you’ve got something to work towards throughout the rest of the year.
Do you have fail-proof accountability in place and are you benefiting from it every single day? Be aware that if you take daily accountability measures, you’re 70% more likely to accomplish your goals and to do what you need to do to achieve your dreams.
How strong are you at managing, tracking and taking care of your business finances? Are you budgeting? Do you know how much money you’re making, where it’s going and what you’re keeping? If not, consider this to be an action item for the rest of 2013.
This is one of the most important contributors to your business’s success, so pay special attention to how you rate yourself on this category!
How well are you utilizing your time? How productive have you been with the time you’re given? Time is the one fixed asset we all have the same amount of. Some people handle this well, while others seem like they’re running on hamster wheels and not getting anything done. If you fall into the latter camp, make time management a priority going forward.
How passionate, energetic and enthusiastic are you about your business? What kind of energy are you bringing to your clients and coworkers?
If you’re not enthusiastic and passionate about your business, you’ve got to find something that helps you get your passion back. Plenty of agents lose this fire, whether because they feel beat up by changing markets or frustrated by reluctant clients. You can get this energy back. If you rate yourself at a 7 or below, this simply isn’t going to cut it if you want to achieve at a high level. You’ve got to do whatever it takes to reclaim the passion that gets you out of the bed and to the office every morning.
How would you rate the rest of your life? Are the other areas of your life supporting your business? Is your business supporting your life?
Plenty of people I’ve worked with have other factors in their lives that take them out of the game – factors that are dragging them down (whether it’s poor health, excess debt, a failing marriage or any other situation). These kinds of things can be dramatic in their impact on productivity. If you find yourself encountering a bad life decision, don’t criticize yourself and don’t beat yourself up. Just observe where you are and what you can do differently as we move into the second half of 2013.
Who’s helping you to take your business to the next level? People who want to achieve anything ta a high level in life have coaches because they know that their skills and mindsets matter – and that they may not be able to grow effectively in these areas on their own. Think about professional athletes – they use coaches to get better and you can too. Think about whether you’re being adequately supported in this way in your business and what steps you can take to change the situation if you aren’t.
Once you’ve finished rating yourself on all these different areas, add your scores together and take the average. Don’t worry if your score is low. There isn’t any score that’s low enough to take you out of the game entirely. Instead, use your score as a benchmark to evaluate your performance overall and determine what kinds of changes you need to make to finish out 2013 on top.
Then, I want you to email me at email@example.com and tell me about the victories you’ve had and what you’re struggling with. I’m going to be working on new training materials in the second half of 2013 that’ll help you shore up or improve the areas of your business where you’re struggling. I might not be able to address every individual concern in one of these videos, but I will respond personally to any email I receive.
Let’s finish out the rest of the year with a “Yes” mindset!