You’re a real estate agent – you’re not trying to become the next “Gangham Style” viral video star. So why worry about filming Youtube videos in the first place, let alone take steps to make them better?
Actually, there are plenty of different ways that you can use Youtube to grow your real estate business. For example, you can use Youtube to easily create customized pre-listing appointment videos, using the process I describe in my “One Simple Way to Set Yourself Apart from Other Agents” article. Youtube is also a great place to share home walkthrough videos, agent introductions and much more with your sellers and potential clients.
So, that said, you want your Youtube videos to look professional! Here’s how to do it without investing a fortune on professional filming and lighting equipment:
When we sit, we tend to slouch – and no matter how much energy you try to put into your voice, this posture automatically diminishes your perceived level of enthusiasm.
So instead, stand up while filming your Youtube videos, as this will give you the appearance of having more energy. If you’re filming via your computer’s webcam, simply prop your computer on top of a tall stack of books or other items (making sure that it’s stable, of course). Or, if you’re filming on your smartphone – one of my favorite tricks – look into purchasing a small stand that’ll allow you to place your phone on any high-level surface.
It might not feel like the most natural thing in the world, but smile as you record your video. Yes, you might feel cheesy doing this, but the advantage is that it’ll keep you looking upbeat and positive to your prospective clients – not worried and pensive!
Whether you’re using your videos as a client/prospect marketing tool or to give your sellers market updates, you really shouldn’t need more than 60 seconds to get your point across. Remember, people viewing online videos have incredibly short attention spans – even something as short as two minutes can feel like a marathon!
It might take some practice to be able to clearly and concisely state your message in this short window, so set aside enough time to record multiple takes when you’re first getting started with Youtube videos. You might also find that it’s helpful to have a script and a visual timer as well to keep yourself on track, though your videos will come across as much more natural once you’re able to adlib this message within your 60 seconds time constraint.
Nobody watches TV sideways – so don’t make the mistake of filming your Youtube videos in portrait mode! Instead, create a much more pleasant viewing experience for your prospects and clients by recording in landscape mode. Your web cam should film this way automatically, though you may need to turn your smartphone on its side to activate this setting.
The quality of your lighting setup will make a huge difference in your video’s success. And when it comes to lighting, your biggest concern should be shadows. Position your lighting sources incorrectly and you could wind up with a “half-moon” face that’s light on one side and dark on the other or a dark neck caused by direct overhead light.
No matter where you’re filming, setting up a professional-style lighting rig can be done cheaply and easily. To do it, you’ll need two utility lamps (or any other type lamp that can be swiveled and pointed directly at an object) that have been covered in either tissue paper or sheer cloth in order to diffuse the light (be careful not to allow these materials to rest directly on the light bulb). Position the lamps on opposite sides of you so that they work together to cancel out shadows on your face.
Once you have these lamps set up, film a quick test video, as you may need to make adjustments based on the strength of your light bulbs and the presence of any other light sources in your filming area. After you’ve identified a setup that minimizes the shadows on your face, mark the position of your lamps and camera in your filming area using masking tape so that you can quickly and easily recreate your lighting scheme.
This should go without saying, but for safety’s sake, don’t film your videos while you’re driving. It’s dangerous, and your contacts who eventually view the video will be more worried about your safety than about the important information you’re giving them.
The bottom line is this: film in your office or other designated filming area, not in your car!
Following all of these different tips should help to make the Youtube videos you film as a real estate agent as effective as possible. However, if you have any other questions about video filming best practices, feel free to ask them in the comments section below!