How to Create An Elevator Pitch

 
 
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Summary


When someone asks, “So…what do you do?”  How do you answer?  “I’m a Realtor/Real Estate Agent” is totally boring and dismissible.  Upgrading your terminology to “consultant” or “professional” is just about as un-original as “Realtor.”

The answer is to have an elevator pitch.  An interesting, compelling “elevator pitch” will capture people’s attention and make them curious to find out more.   Here are 4 keys to creating a powerful elevator pitch:

1. CONCISE:  7 SECONDS (Bullet) + 30 SECONDS (Belief)

2. CATCHY.  You want to be creative, not boring. An elevator pitch is a way to wake up people from their blah day and spark their curiosity so they’re interested to know what you have to offer.

CREATIVE PROCESS:

—What do I do?  (10-20 ways to say it) What are different words to describe what I do?  What are the benefits of what I do?  Who needs what I do?  How am I different/better?

—Write a short story of you doing your job and the people you help.

—What do you love about it and why?

3. CLEAR:
Don’t be so creative people aren’t really sure what you really do. It’s not about selling or using fancy words.

4. CALL TO ACTION:
Ask them for a “yes.”

 
 
 

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