YES Skills

LEAD GENERATION SECRETS: WHY I DON’T RECOMMEND COLD CALLING

Summary Cold calling works, but it’s not the best way to do lead generation. Here are 3 reasons why I don’t recommend cold calling. You’re talking to the WRONG AUDIENCE. 95% of the time, you're talking to people who are not actively interested in buying or selling a house. They’re an audience…


Zillow is Coming for Your Real Estate License

  Summary With the threat of Zillow dominating real estate... how do you beat Zillow? Here are 3 key strategies to winning vs. Zillow: Relationships. Give your clients the kind of Personalized Service that they will never get from a big corporation like Zillow. If you keep building…


OBJECTION: I’m Waiting For My Home's Value to Go Up...

    Summary How do you handle the “I’ll sell my home when the values go up!” Objection? As with any objection, the first step is to REPEAT & AFFIRM their objection. “That would be smart!  Tell me more about what you’re thinking… Good for you…”  Here are 3 steps to dealing with this…


Real Estate Listing Presentation Checklist [Complete Guide]

Real Estate Listing Presentation Checklist [Complete Guide] “I didn’t know what to say when I went on listing appointments, so I just kept losing listings.”  Does that sound familiar?   Most agents find themselves groping in the dark when they give a real estate…


How to Make 2021 Better Than 2020

      Summary How do you guarantee that 2021 is going to be better than last year? Stop blaming 2020. Stop blaming negative circumstances on something outside of your control (whether it’s a year, time, place, or person). The moment you blame, you just gave away all your power.…